SEO report of axa-insurance.co.uk

Redirected to www.axa.co.uk/insurance/personal/

Personal Insurance | AXA UK

www.axa.co.uk/insurance/personal/

Car insurance, home insurance and travel insurance from a name you can trust.

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.axa.co.uk/insurance/personal/

Character length : 33

Title
Personal Insurance | AXA UK
Description
Car insurance, home insurance and travel insurance from a name you can trust.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_GB
site_name: AXA UK
type: website
description: Car insurance, home insurance and travel insurance from a name you can trust.
image:src: http://www.axa.co.uk/mstile-310x310.png
url: http://www.axa.co.uk/insurance/personal/

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://axa.co.uk/robots.txt
User-agentDisallowed for the search engines
*
  • /assets/
  • /WorkArea/
  • /PrivateAssets/
  • /UploadedFiles/


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Personal Insurance | AXA UK

Character length : 27

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1140000
Heading structure in the source code
  • <H2> Personal
  • <H2> Business
  • <H2> Personal health cover
  • <H2> Business health cover
  • <H2> International health cover
  • <H2> IMPORTANT INFO - SunLife
  • <H1> Personal insurance
  • <H2> Car Insurance
  • <H2> Home Insurance
  • <H2> Travel Insurance
  • <H2> Breakdown
  • <H2> Frequently asked questions
  • <H2> AXA & You
  • <H2> Useful Links
  • <H2> Keep in Touch
Word cloud
  • insurance47
  • cover11
  • health9
  • home8
  • car7
  • business7
  • travel7
  • liability6
  • landlord6
  • personal5
  • questions5
  • asked5
  • frequently5
  • get5
  • policy4
  • van4
  • quote4
  • professional3
  • axa3
  • shop3
  • access3
  • commercial3
  • residential3
  • breakdown3
  • public3
  • indemnity3
  • employers3
  • cookie3
  • website3
  • closed3
  • cookies3
  • existing2
  • product2
  • important2
  • you’re2
  • healthcare2
  • care2
  • little2
  • sunlife2
  • largest2
  • touch2
  • trust2
  • search2
  • information2
  • they’re2
  • all2
  • choose2
Keyword matrix
wordtitledescriptionsheading
insurance
cover
health
home
car
business
Two Word cloud
  • more about4
  • health cover4
  • car insurance3
  • insurance home3
  • liability insurance3
  • asked questions3
Three Word cloud
  • product car insurance2
  • insurance get a quote2
  • insurance shop insurance2
  • professional indemnity insurance2
  • residential landlord insurance2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
7.20
Flesch Reading Ease
51.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.10
Dale–Chall Readability
7.10
SMOG Index
9.30
Spache Readibility
5.00
Number of letters
2664
Number of words
495
Number of sentences
111
Average words per sentences
4
Number of syllables
881
Syllables in words
912
Average syllables in words
1.78
Number of words in first three syllables
122
Percentage of word / syllables
24.65
Words not in Dale-Chall easy-word list
216
Words not in Spache easy-word list
108

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
142
Number of source domains
57
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.axa.co.uk/.. /ektron.javascript.ashx?id=-569449246+-19...
  • https://www.axa.co.uk/.. /main.master.js?axa_Deployment=001.15
  • https://www.axa.co.uk/.. /ektron.javascript.ashx?id=-1363355952+-1...
  • https://cdn.optimizely.com/js/247752487.js
  • https://www.axa.co.uk/WebResource.axd?d=qwvnJ17Zwkgu3iCd4-vQo_...
  • https://www.axa.co.uk/ScriptResource.axd?d=UkcrAgjLOSeD-L5EkHj...
  • https://www.axa.co.uk/ScriptResource.axd?d=3OuwJx46lbL_Xw6e6Rn...
List of render blocking css files
  • https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=1957973204+-17...
  • https://www.axa.co.uk/.. /main.master.css?axa_Deployment=001.15
  • https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=516030148
  • https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=313081908+-109...

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.axa.co.uk/WorkArea/FrameworkUI/js/ektron.javascript.ashx?id=-569449246+-1939951303+-1080527330+-1687560804+1058849606+-1388997516+2009761168+27274999+1979897163+-422906301+-1818005853+-991739241
  • http://www.axa.co.uk/Components/MasterPages/main.master.js?axa_Deployment=001.15
  • http://www.axa.co.uk/WorkArea/FrameworkUI/js/ektron.javascript.ashx?id=-1363355952+-1710252482+932011206+-1793043690+169348362+1918574157
  • http://www.axa.co.uk/WebResource.axd?d=qwvnJ17Zwkgu3iCd4-vQo_8Evevfl7jbkZuW048R39ahgQuyqDjBo6C4XGpvbsTrf1u4a_4x5pSn5TnEMPuQUPbgNN3rZjy11z-CSwwhadI1&t=636160840665894255
  • http://www.axa.co.uk/ScriptResource.axd?d=My-LNU9qgUWoR2b839jkfuVwRa0jsOTItQrTjAnFVznBEaz2RuQeWbPN2MU8HjUep8TioIGeU103Q1cBNLA0FdNxDRniyTOg89loGz6QypBJAgEVMRexdV1DM2qYmfU2V0gGGkPvJ6SSRnrUAPy3hGI3gMCevC29h-spwFNkgj41&t=2a48f442
  • http://www.axa.co.uk/ScriptResource.axd?d=mhVnZ7e1ixLvNjHaD4ayEgx6WbZWyP0wGH97LMRYV3hta1LPz5H7VCZLgrV_ih7RT_pYBlGP5vogaAR5R58RCWhdSrmwqTimU38iiKyZEnL2qOqsp2DSgE_j-nB1YtJIFXEn8GB-O_7dFT0rjfKaEhaVFgKSdt7FoG5lHpjW19hP_gVlx24cLLfg2F31dAPq0&t=2a48f442
File size of all javascript files combined
2.46MB
Javascript minifying
You can save 14.3KB (37% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.axa.co.uk/Components/MasterPages/main.master.css?axa_Deployment=001.15
File size of all css files combined
134.72KB
CSS minifying
You can save 21.7KB (41% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
69.58KB
Gzip compression
Error! By using Gzip you can save 227.3KB (75% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
37
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://ad.sxp.smartclip.net/img/trpx.gifExpiry time is not specified
https://load77.exelator.com/pixel.gifExpiry time is not specified
https://www.axa.co.uk/.. /422a0b81-abc5-4f6d-b790-ac44e5ee762d.jpg...Expiry time is not specified
https://www.axa.co.uk/images/axa-logo.pngExpiry time is not specified
https://www.axa.co.uk/images/btn-blue-arrow.pngExpiry time is not specified
https://www.axa.co.uk/images/bullet-footer.gifExpiry time is not specified
https://www.axa.co.uk/images/icon-home.gifExpiry time is not specified
https://www.axa.co.uk/images/logo-axa-print.pngExpiry time is not specified
https://www.axa.co.uk/images/sprite-chev.pngExpiry time is not specified
https://www.axa.co.uk/images/sprite-icons@2.pngExpiry time is not specified
https://www.axa.co.uk/images/sprite-opco.pngExpiry time is not specified
https://www.axa.co.uk/.. /breakdown-small.jpgExpiry time is not specified
https://www.axa.co.uk/.. /car-insurance-warm.jpgExpiry time is not specified
https://cdn.optimizely.com/js/247752487.js2 minutes
https://collector-1168.tvsquared.com/tv2track.js10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-TS5W3315 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /724816707657219?v=2.8.12&r=stable20 minutes
https://bat.bing.com/bat.js30 minutes
https://cdn.decibelinsight.net/i/13049/54678/di.js30 minutes
https://mathid.mathtag.com/d/i.js60 minutes
https://www.google-analytics.com/plugins/ua/linkid.js60 minutes
https://www.googleadservices.com/pagead/conversion_async.js60 minutes
https://js-agent.newrelic.com/nr-1071.min.js2 hours
https://ssl.google-analytics.com/ga.js2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
209.93KB
Image optimisation
You can save 48.2KB (45% compression) by optimising the images below:

 Links

We found a total of 66 different links.
Internal links: 50
External links: 16

External links:

Link text (anchor) Link strength
Private health insurance
Leaving a company scheme
Existing member
IMPORTANT INFO - SunLife
SunLife
Get a quote
Get a quote
Get a quote
Get a quote
Car insurance frequently asked questions
Home insurance frequently asked questions
Travel insurance frequently asked questions
General frequently asked questions
Careers
http://www.twitter.com/AXAUK
http://www.axa.com

Internal links:

Link text (anchor) Link strength
Skip to main content
cookie policy
http://www.axa.co.uk
Search closed
closed
Existing customers
Open menu
Insurance
Personal
Car Insurance
Home Insurance
Travel Insurance
Breakdown Cover
Van insurance
Contact
Live Boldly
Business
Employers' Liability Insurance
Professional Indemnity Insurance
Public Liability Insurance
Shop Insurance
Van Insurance
Residential Landlord Insurance
Commercial Landlord Insurance
Who We Cover
More Insurance
Business Guardian Angel
Contact us
Healthcare
Personal health cover
Dental insurance
Child health insurance
Business health cover
International health cover
Life Insurance
Home
More about Car Insurance
More about Home Insurance
More about Travel Insurance
Breakdown
More about Breakdown
Back to top
Jargon Explained
Sitemap
Help & Advice
Newsroom
About Us
Cookie Policy
Terms and conditions
Privacy Policy

 Website security

IP
54.192.37.62
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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