SEO report of axa-insurance.co.uk
Redirected to www.axa.co.uk/insurance/personal/
Personal Insurance | AXA UK
www.axa.co.uk/insurance/personal/
Car insurance, home insurance and travel insurance from a name you can trust.
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.axa.co.uk/insurance/personal/
Character length : 33
Title
Personal Insurance | AXA UK
Description
Car insurance, home insurance and travel insurance from a name you can trust.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
locale: en_GB
site_name: AXA UK
type: website
description: Car insurance, home insurance and travel insurance from a name you can trust.
image:src: http://www.axa.co.uk/mstile-310x310.png
url: http://www.axa.co.uk/insurance/personal/
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://axa.co.uk/robots.txt
https://axa.co.uk/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Personal Insurance | AXA UK
Character length : 27
Good! The title’s length is between 10 and 70 characters.
Character length : 27
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 14 | 0 | 0 | 0 | 0 |
Heading structure in the source code
- <H2> Personal
- <H2> Business
- <H2> Personal health cover
- <H2> Business health cover
- <H2> International health cover
- <H2> IMPORTANT INFO - SunLife
- <H1> Personal insurance
- <H2> Car Insurance
- <H2> Home Insurance
- <H2> Travel Insurance
- <H2> Breakdown
- <H2> Frequently asked questions
- <H2> AXA & You
- <H2> Useful Links
- <H2> Keep in Touch
Word cloud
- insurance47
- cover11
- health9
- home8
- car7
- business7
- travel7
- liability6
- landlord6
- personal5
- questions5
- asked5
- frequently5
- get5
- policy4
- van4
- quote4
- professional3
- axa3
- shop3
- access3
- commercial3
- residential3
- breakdown3
- public3
- indemnity3
- employers3
- cookie3
- website3
- closed3
- cookies3
- existing2
- product2
- important2
- you’re2
- healthcare2
- care2
- little2
- sunlife2
- largest2
- touch2
- trust2
- search2
- information2
- they’re2
- all2
- choose2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| insurance | |||
| cover | |||
| health | |||
| home | |||
| car | |||
| business |
Two Word cloud
- more about4
- health cover4
- car insurance3
- insurance home3
- liability insurance3
- asked questions3
Three Word cloud
- product car insurance2
- insurance get a quote2
- insurance shop insurance2
- professional indemnity insurance2
- residential landlord insurance2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Readability
Flesch–Kincaid Grade Level
7.20
Flesch Reading Ease
51.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.10
Dale–Chall Readability
7.10
SMOG Index
9.30
Spache Readibility
5.00
Number of letters
2664
Number of words
495
Number of sentences
111
Average words per sentences
4
Number of syllables
881
Syllables in words
912
Average syllables in words
1.78
Number of words in first three syllables
122
Percentage of word / syllables
24.65
Words not in Dale-Chall easy-word list
216
Words not in Spache easy-word list
108
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
142
Number of source domains
57
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://www.axa.co.uk/.. /ektron.javascript.ashx?id=-569449246+-19...
- https://www.axa.co.uk/.. /main.master.js?axa_Deployment=001.15
- https://www.axa.co.uk/.. /ektron.javascript.ashx?id=-1363355952+-1...
- https://cdn.optimizely.com/js/247752487.js
- https://www.axa.co.uk/WebResource.axd?d=qwvnJ17Zwkgu3iCd4-vQo_...
- https://www.axa.co.uk/ScriptResource.axd?d=UkcrAgjLOSeD-L5EkHj...
- https://www.axa.co.uk/ScriptResource.axd?d=3OuwJx46lbL_Xw6e6Rn...
- https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=1957973204+-17...
- https://www.axa.co.uk/.. /main.master.css?axa_Deployment=001.15
- https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=516030148
- https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=313081908+-109...
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://www.axa.co.uk/WorkArea/FrameworkUI/js/ektron.javascript.ashx?id=-569449246+-1939951303+-1080527330+-1687560804+1058849606+-1388997516+2009761168+27274999+1979897163+-422906301+-1818005853+-991739241
- http://www.axa.co.uk/Components/MasterPages/main.master.js?axa_Deployment=001.15
- http://www.axa.co.uk/WorkArea/FrameworkUI/js/ektron.javascript.ashx?id=-1363355952+-1710252482+932011206+-1793043690+169348362+1918574157
- http://www.axa.co.uk/WebResource.axd?d=qwvnJ17Zwkgu3iCd4-vQo_8Evevfl7jbkZuW048R39ahgQuyqDjBo6C4XGpvbsTrf1u4a_4x5pSn5TnEMPuQUPbgNN3rZjy11z-CSwwhadI1&t=636160840665894255
- http://www.axa.co.uk/ScriptResource.axd?d=My-LNU9qgUWoR2b839jkfuVwRa0jsOTItQrTjAnFVznBEaz2RuQeWbPN2MU8HjUep8TioIGeU103Q1cBNLA0FdNxDRniyTOg89loGz6QypBJAgEVMRexdV1DM2qYmfU2V0gGGkPvJ6SSRnrUAPy3hGI3gMCevC29h-spwFNkgj41&t=2a48f442
- http://www.axa.co.uk/ScriptResource.axd?d=mhVnZ7e1ixLvNjHaD4ayEgx6WbZWyP0wGH97LMRYV3hta1LPz5H7VCZLgrV_ih7RT_pYBlGP5vogaAR5R58RCWhdSrmwqTimU38iiKyZEnL2qOqsp2DSgE_j-nB1YtJIFXEn8GB-O_7dFT0rjfKaEhaVFgKSdt7FoG5lHpjW19hP_gVlx24cLLfg2F31dAPq0&t=2a48f442
File size of all javascript files combined
2.46MB
Javascript minifying
You can save 14.3KB (37% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://www.axa.co.uk/Components/MasterPages/main.master.css?axa_Deployment=001.15
File size of all css files combined
134.72KB
CSS minifying
You can save 21.7KB (41% compression) on the analysed URL by minifying the CSS files.
- By minifying https://www.axa.co.uk/.. /main.master.css?axa_Deployment=001.15 you can save 21.7KB (41% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
69.58KB
Gzip compression
Error! By using Gzip you can save 227.3KB (75% compression) on your site.
- By compressing https://www.axa.co.uk/.. /ektron.javascript.ashx?id=-1363355952+-1... you can save 227.3KB (75% compression rate)
- By compressing https://www.axa.co.uk/.. /ektron.javascript.ashx?id=-569449246+-19... you can save 83.1KB (66% compression rate)
- By compressing https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=313081908+-109... you can save 53.2KB (84% compression rate)
- By compressing https://www.axa.co.uk/insurance/personal you can save 40.2KB (73% compression rate)
- By compressing https://www.axa.co.uk/.. /main.master.css?axa_Deployment=001.15 you can save 38.8KB (72% compression rate)
- By compressing https://www.axa.co.uk/WebResource.axd?d=qwvnJ17Zwkgu3iCd4-vQo_... you can save 18KB (79% compression rate)
- By compressing https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=1957973204+-17... you can save 9.1KB (75% compression rate)
- By compressing https://www.axa.co.uk/.. /main.master.js?axa_Deployment=001.15 you can save 6.9KB (68% compression rate)
- By compressing https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=516030148 you can save 2.1KB (73% compression rate)
- By compressing https://pixel.mathtag.com/.. /js?01AD=3PrPQSvybniX8dC2MCcOznzCLzV-VWV_... you can save 1.1KB (55% compression rate)
- By compressing https://pixel.mathtag.com/.. /js?01AD=3PrPQSvybniX8dC2MCcOznzCLzV-VWV_... you can save 1.1KB (56% compression rate)
- By compressing https://pixel.mathtag.com/.. /js?01AD=31nvZR7aXxyOPhUH6PNScMZmgPQstqqo... you can save 1.1KB (60% compression rate)
- By compressing https://www.axa.co.uk/.. /ektron.stylesheet.ashx?id=1427308287 you can save 237B (35% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
37
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://ad.sxp.smartclip.net/img/trpx.gif | Expiry time is not specified |
| https://load77.exelator.com/pixel.gif | Expiry time is not specified |
| https://www.axa.co.uk/.. /422a0b81-abc5-4f6d-b790-ac44e5ee762d.jpg... | Expiry time is not specified |
| https://www.axa.co.uk/images/axa-logo.png | Expiry time is not specified |
| https://www.axa.co.uk/images/btn-blue-arrow.png | Expiry time is not specified |
| https://www.axa.co.uk/images/bullet-footer.gif | Expiry time is not specified |
| https://www.axa.co.uk/images/icon-home.gif | Expiry time is not specified |
| https://www.axa.co.uk/images/logo-axa-print.png | Expiry time is not specified |
| https://www.axa.co.uk/images/sprite-chev.png | Expiry time is not specified |
| https://www.axa.co.uk/images/sprite-icons@2.png | Expiry time is not specified |
| https://www.axa.co.uk/images/sprite-opco.png | Expiry time is not specified |
| https://www.axa.co.uk/.. /breakdown-small.jpg | Expiry time is not specified |
| https://www.axa.co.uk/.. /car-insurance-warm.jpg | Expiry time is not specified |
| https://cdn.optimizely.com/js/247752487.js | 2 minutes |
| https://collector-1168.tvsquared.com/tv2track.js | 10 minutes |
| https://www.googletagmanager.com/gtm.js?id=GTM-TS5W33 | 15 minutes |
| https://connect.facebook.net/en_US/fbevents.js | 20 minutes |
| https://connect.facebook.net/.. /724816707657219?v=2.8.12&r=stable | 20 minutes |
| https://bat.bing.com/bat.js | 30 minutes |
| https://cdn.decibelinsight.net/i/13049/54678/di.js | 30 minutes |
| https://mathid.mathtag.com/d/i.js | 60 minutes |
| https://www.google-analytics.com/plugins/ua/linkid.js | 60 minutes |
| https://www.googleadservices.com/pagead/conversion_async.js | 60 minutes |
| https://js-agent.newrelic.com/nr-1071.min.js | 2 hours |
| https://ssl.google-analytics.com/ga.js | 2 hours |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
209.93KB
Image optimisation
You can save 48.2KB (45% compression) by optimising the images below:
- By lossless compressing the https://www.axa.co.uk/.. /car-insurance-warm.jpg you can save 27.3KB (71%) data.
- By lossless compressing the https://www.axa.co.uk/.. /breakdown-small.jpg you can save 6.4KB (27%) data.
- By lossless compressing the https://www.axa.co.uk/.. /422a0b81-abc5-4f6d-b790-ac44e5ee762d.jpg... you can save 4.9KB (21%) data.
- By lossless compressing the https://www.axa.co.uk/.. /travel-small.jpg?n=302 you can save 3.7KB (30%) data.
- By lossless compressing the https://www.axa.co.uk/images/sprite-chev.png you can save 3.7KB (78%) data.
- By lossless compressing the https://www.axa.co.uk/images/btn-blue-arrow.png you can save 985B (83%) data.
- By lossless compressing the https://www.axa.co.uk/.. /Twitter_Icon.png?n=1339 you can save 810B (55%) data.
- By lossless compressing the https://www.axa.co.uk/images/axa-logo.png you can save 385B (32%) data.
Links
We found a total of 66 different links.
Internal links: 50
External links: 16
Internal links: 50
External links: 16
External links:
Internal links:
Website security
IP
54.192.37.62
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Typos
xa-insurance.co.uk, aqxa-insurance.co.uk, qxa-insurance.co.uk, awxa-insurance.co.uk, wxa-insurance.co.uk, azxa-insurance.co.uk, zxa-insurance.co.uk, axa-insurance.co.uk, xa-insurance.co.uk, axxa-insurance.co.uk, xxa-insurance.co.uk, asxa-insurance.co.uk, sxa-insurance.co.uk, aa-insurance.co.uk, axza-insurance.co.uk, aza-insurance.co.uk, axaa-insurance.co.uk, aaa-insurance.co.uk, axsa-insurance.co.uk, asa-insurance.co.uk, axda-insurance.co.uk, ada-insurance.co.uk, axca-insurance.co.uk, aca-insurance.co.uk, ax a-insurance.co.uk, a a-insurance.co.uk, ax-insurance.co.uk, axaq-insurance.co.uk, axq-insurance.co.uk, axaw-insurance.co.uk, axw-insurance.co.uk, axaz-insurance.co.uk, axz-insurance.co.uk, axa-insurance.co.uk, ax-insurance.co.uk, axax-insurance.co.uk, axx-insurance.co.uk, axas-insurance.co.uk, axs-insurance.co.uk, axainsurance.co.uk, axa-=insurance.co.uk, axa=insurance.co.uk, axa-_insurance.co.uk, axa_insurance.co.uk, axa-0insurance.co.uk, axa0insurance.co.uk, axa-+insurance.co.uk, axa+insurance.co.uk, axa-*insurance.co.uk, axa*insurance.co.uk, axa-9insurance.co.uk, axa9insurance.co.uk, axa-nsurance.co.uk, axa-iunsurance.co.uk, axa-unsurance.co.uk, axa-ijnsurance.co.uk, axa-jnsurance.co.uk, axa-insurance.co.uk, axa-nsurance.co.uk, axa-ilnsurance.co.uk, axa-lnsurance.co.uk, axa-ionsurance.co.uk, axa-onsurance.co.uk, axa-i8nsurance.co.uk, axa-8nsurance.co.uk, axa-i9nsurance.co.uk, axa-9nsurance.co.uk, axa-i*nsurance.co.uk, axa-*nsurance.co.uk, axa-isurance.co.uk, axa-inbsurance.co.uk, axa-ibsurance.co.uk, axa-ingsurance.co.uk, axa-igsurance.co.uk, axa-inhsurance.co.uk, axa-ihsurance.co.uk, axa-injsurance.co.uk, axa-ijsurance.co.uk, axa-inmsurance.co.uk, axa-imsurance.co.uk, axa-in surance.co.uk, axa-i surance.co.uk, axa-inurance.co.uk, axa-insqurance.co.uk, axa-inqurance.co.uk, axa-inswurance.co.uk, axa-inwurance.co.uk, axa-inseurance.co.uk, axa-ineurance.co.uk, axa-inszurance.co.uk, axa-inzurance.co.uk, axa-insxurance.co.uk, axa-inxurance.co.uk, axa-inscurance.co.uk, axa-incurance.co.uk, axa-insrance.co.uk, axa-insuyrance.co.uk, axa-insyrance.co.uk, axa-insuhrance.co.uk, axa-inshrance.co.uk, axa-insujrance.co.uk, axa-insjrance.co.uk, axa-insukrance.co.uk, axa-inskrance.co.uk, axa-insuirance.co.uk, axa-insirance.co.uk, axa-insu7rance.co.uk, axa-ins7rance.co.uk, axa-insu8rance.co.uk, axa-ins8rance.co.uk, axa-insuance.co.uk, axa-insureance.co.uk, axa-insueance.co.uk, axa-insurdance.co.uk, axa-insudance.co.uk, axa-insurfance.co.uk, axa-insufance.co.uk, axa-insurgance.co.uk, axa-insugance.co.uk, axa-insur4,ance.co.uk, axa-insu4,ance.co.uk, axa-insurtance.co.uk, axa-insutance.co.uk, axa-insur5ance.co.uk, axa-insu5ance.co.uk, axa-insurnce.co.uk, axa-insuraqnce.co.uk, axa-insurqnce.co.uk, axa-insurawnce.co.uk, axa-insurwnce.co.uk, axa-insuraznce.co.uk, axa-insurznce.co.uk, axa-insurance.co.uk, axa-insurnce.co.uk, axa-insuraxnce.co.uk, axa-insurxnce.co.uk, axa-insurasnce.co.uk, axa-insursnce.co.uk, axa-insurace.co.uk, axa-insuranbce.co.uk, axa-insurabce.co.uk, axa-insurangce.co.uk, axa-insuragce.co.uk, axa-insuranhce.co.uk, axa-insurahce.co.uk, axa-insuranjce.co.uk, axa-insurajce.co.uk, axa-insuranmce.co.uk, axa-insuramce.co.uk, axa-insuran ce.co.uk, axa-insura ce.co.uk, axa-insurane.co.uk, axa-insurancxe.co.uk, axa-insuranxe.co.uk, axa-insurancse.co.uk, axa-insuranse.co.uk, axa-insurance.co.uk, axa-insurane.co.uk, axa-insurancde.co.uk, axa-insurande.co.uk, axa-insurancfe.co.uk, axa-insuranfe.co.uk, axa-insurancve.co.uk, axa-insuranve.co.uk, axa-insuranc e.co.uk, axa-insuran e.co.uk
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